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Podcast: Your Path to Nonprofit Leadership
Episode: 352: Fundraising That Works: Measure What Matters (Greg Warner)
Description: 352: Fundraising That Works: Measure What Matters (Greg Warner)SUMMARYFundraisers often focus on the bottom line—how much money came in—but Greg Warner argues that many nonprofit teams are still flying blind because they don’t track the few metrics that actually explain performance. In this episode, Greg (founder of MarketSmart) explains what leaders and boards miss when they focus only on transactions, and how a small set of operational metrics can dramatically improve fundraising strategy. A major focus is donor lifetime value (LTV)—what it is, why it m...