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Podcast: Hoop Heads
Episode: Jay Paterno - Penn State Board of Trustees on the Evolving Landscape of College Sports - Episode 1204
Description: Jay Paterno currently heads Blue Line 409 LLC which runs ventures in business, television, radio, public speaking and consults on philanthropy, social media and public relations/ marketing. Since 2020 he has consulted in college sports and notably was one of the nation's first consultants in the new area of Name, Image and Likeness for college student-athletes. In 2022 he co-founded Penn State's NIL Collective "Success With Honor" to coordinate NIL efforts for all of Penn State's 31 sports teams.Paterno is the best-selling author of Paterno Legacy; Enduring Lessons from the Life and Death of My Father. He followed that up wi...