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Podcast: The Brand Marketing Show
Episode: The Discount Trap: Why Constant Sales Are Killing Premium Brands
Description: In the last 2 weeks alone I've had three brand owners come to me, all with the same story. They've been told by marketing "experts" that every single EDM, every Meta ad needs a discount incentive. Every website needs a countdown timer or some other kind of FOMO bells and whistles. One of them showed me her email marketing calendar. Every. Single. Week. A different discount code. Flash sale this, 20% off that, "last chance" the other thing. And here's the part that really gets me — some of these countdown timers? They're not even counting down to an...