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Podcast: SharkPreneur
Episode: Episode 1242: Build Your Business Fortress with Mark Willis and David C. Barnett
Description: If your business disappeared from under you tomorrow, would your balance sheet, cash strategy, and exit plan keep you standing?In this episode of Sharkpreneur, Seth Greene interviews Mark Willis, CFP®, and David Barnett, best-selling author and veteran buy/sell advisor. Together, they unpack their new book The Business Fortress: How to Grow, Protect, and Exit Your Business with Confidence. David shares what thousands of real-world transactions reveal about banker risk, valuation blind spots, and why owners too often discover their exit gap too late. Mark outlines liquidity-first strategies, “be your own line of cred...