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Podcast: Business Growth Podcast
Episode: 427: onewith swim: Scaling a Swimwear Line with Only DTC Sales
Description: I’m joined by Hayley Segar, founder of onewith swim, the brand behind the patented swimsuits that fit like your favorite underwear. Hayley launched onewith in 2021 after a lightbulb moment in 2019. She wanted a swimsuit that felt as comfortable as no-show underwear. That one thought sparked a category-creating idea that’s changed everything.Since then, Hayley has grown onewith from a self-funded startup into a viral, size-inclusive swimwear brand. In 2025, she pitched on Shark Tank and secured a deal with two sharks, and that same year, onewith earned a util...