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Podcast: Future Commerce
Episode: A Transaction Isn't an Exchange of Goods (Feat. Romain Lapeyre, Gorgias)
Description: Superseding Customer Relationships "Relationship supersedes brand" is a phrase that we've often said on the podcast, but Phillip is calling this into question.A transaction doesn’t have to be an exchange of goods or monetary. It can be influence, it can be power dynamics, it’s identity exchange.“What often is overlooked is the employee experience in delivering service and support. It's never been more important than it is today.” -PhillipGetting customer service right during post purchase is important and solidifies loyalty, but prepurchase is just as important. “The role of a customer support agent is morphing into somethi...