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Podcast: The Cheer Biz Podcast
Episode: 8 Non-Negotiables: Tryout Edition
Description: Tryouts might be in May, but if you wait until April to plan… you’re already behind.
In this episode of the Cheer Biz Podcast, Dan Cotton walks cheer gym owners through the 8 things you MUST do now to set up your best tryout season for the 2026–2027 year. We cover how to evaluate what worked (and what didn’t) this season, how to build a tryout packet that sells your program without overwhelming parents, and how to plan your budget, tuition, and assessments so your cheer program is actually profitable.
Dan also breaks down what to marke...