Want to create an interactive transcript for this episode?
Podcast: My Favorite Mistake: Learning Without Blame in Business and Leadership
Episode: Undercharging for Consulting: Amy Rasdal on Fear, Pricing, and Knowing Your Worth
Description: What happens when you know your value—but say a lower number anyway?
In this episode of My Favorite Mistake, Mark Graban is joined by Amy Rasdal, founder of Billable at the Beach and author of Land a Consulting Project Now. Amy shares her favorite mistake from the early days of consulting: undercharging for her work because of fear, even when she knew she was worth more.
Amy explains how that moment became a “gateway mistake,” leading her to better understand pricing, confidence, and the hidden beliefs that hold many accomplished professionals back. The conversation explor...