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Podcast: Nudge
Episode: “This common pricing strategy is completely wrong!” Robert Cialdini
Description: “Say you’ve calculated your price and it comes out at £120,121.
Most would round it down to £120,000.
That’s completely wrong.”
That’s what Robert Cialdini told me on the latest episode of Nudge.
He also explained why the Prime energy drink first succeeded and then flopped.
How Disney kept us hooked on classic movies.
And how he applies the authority bias to sell his own products.
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