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Podcast: Badass Direct Sales Mastery
Episode: Patrick Van der Burght: Ethical Persuasion Part 2 The Seven Universal Principles of Persuasion
Description: About Patrick Van der Burght: Patrick van der Burght is an international expert in ethical persuasion, influence, and decision-making. He is a business partner of Dr. Robert Cialdiniāauthor of Influence: The Psychology of Persuasionāand a founding member of the Cialdini Institute, the only active, licensed Cialdini Institute worldwide.A certified influence specialist and trainer across Australia and New Zealand, Patrick has spent over two decades teaching professionals how to persuade ethically, accelerate results, and build stronger relationships across sales, leadership, marketing, and team environments. He is also the co-author of How to Hear āYesā More Often (2...