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Podcast: Mastering Social Media for Schools
Episode: Scaling Storytelling Through Social Media Champions with Kayla Choate & Kelly Jellings
Description: Kayla and Kelly share how they launched a districtwide Social Media Champions program within their growing school system in Iowa, including why they started it and how they secured buy-in from leadership to offer a stipend for these employees.You’ll hear how they structured expectations, offered ongoing support, and adapted training to work across 20 different schools.The social media results speak for themselves: a 35% increase in followers, 870% more video views, and a 75% bump in posting frequency in just one year. They also share some of the best stories th...