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Podcast: Sustainable Business Podcast by Innovation Forum
Episode: Building credibility in sustainability storytelling: B2C brands and the consumer trust gap (webinar recording)
Description: Hear from Patagonia, Primark, Kantar and Nestlé on credible sustainability communications and how to deepen consumer trust in turbulent times.
As consumers pay closer attention to brands’ sustainability claims, the challenge is no longer solely what companies do, but how they explain it clearly and honestly.
The second webinar in the series focuses on consumer-facing brands and retailers. We explore how to talk about complex topics such as supply chains, product impact and targets in a way that makes sense to everyday consumers – without overclaiming or greenwashing.Â
Discussion will cover what works (and what does n...