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Podcast: Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career
Episode: How to Unlock Creative Genius Inside Any Organization with Author Andrew Robertson
Description: In this episode, I sit down with Andrew Robertson, former CEO and current Chairman of BBDO and author of The Creative Shift, to unpack why creativity gets squeezed out of adults, teams, and organizations and what it actually takes to bring it back. We talk about the difference between innovation and true creation, why most brainstorming fails, and how businesses unintentionally shut down their people's most powerful ideas. Andrew shares the research, stories, and real-world lessons behind some of the most iconic campaigns of our time and why creativity is not reserved for "creative people," but for anyone solving...