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Podcast: eCommerce Badassery
Episode: 361. What's a Good AOV? How to Set Realistic Goals + Smart Free Shipping Thresholds
Description: Inside the Lounge, we’ve been knee-deep in planning convos… and one theme keeps popping up over and over again: what’s a good average order value, how to increase it, and how to leverage your free shipping threshold without losing money.
What we'll cover:
The general rule I recommend for raising your AOV
How to reverse-engineer your free shipping threshold based on your product prices
The real deal on why profit matters more than revenue (yep, I said it)
A cautionary tale about what happens when you don’t raise your free shipping threshold
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