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Podcast: Leaders Worth Knowing Podcast
Episode: Addressing critical needs: PIF’s sponsorship leader Alanoud Althonayan on the rationale driving its major sports partnerships
Description: Alanoud Althonayan, Director and Head of Events and Sponsorship at Saudi Arabia’s Public Investment Fund, joins the podcast to explain PIF’s sponsorship strategy and dig into its current key partnerships. In the first episode of a new series exploring PIF’s growing sponsorship portfolio, Alnothayan sits down with David Cushnan in Riyadh for an extended conversation, outlining what PIF looks for in partners, and the ways it is striving to help solve societal and sporting challenges across its portfolio. She explains the rationale behind the new PIF WTA Maternity Fund pro...