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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Negotiation Without the Games: Todd Caponi's Four Levers Framework
Description: Stop leaving money on the table.
In this episode, sales historian and author Todd Caponi reveals why traditional negotiation tactics are destroying trust, eroding margins, and creating unsustainable business models.
Todd shares the revolutionary Four Levers framework that helped him close a $7.5M deal when the customer demanded 35% off - and they ended up with only 15% discount while paying upfront for three years.
What You'll Learn:
🟣Why building trust until the close, then "starting to lie" about pricing is killing your deals
🟣Negotiation Without the Games: Todd Caponi's Four Levers...