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Podcast: Medsider: Learn from Medtech and Healthtech Founders and CEOs
Episode: Why Small UX Details Can Matter More Than Years of R&D: Interview with Eli Health CEO Marina Pavlovic Rivas
Description: In this episode of Medsider Radio, we sat down with Marina Pavlovic Rivas, co-founder & CEO of Eli Health.The company is focused on making hormone data accessible in real time through its saliva-based testing system that delivers results through a mobile app. A data scientist by training, Marina previously founded Gradiant AI, a machine learning company that was acquired in 2019. In this interview, Marina discusses how to evaluate form factor options without locking into a design too early, what beta testing reveals that years of lab work can't, and how existing consumer spending pa...