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Podcast: Skip the Queue
Episode: How to Improve Your Attraction’s Website in 2026: What the Latest Data Tells Us - Simon Jones and Steve Mills
Description: In this episode of Skip the Queue, Andy Povey explores how visitor attractions can improve website performance in 2026 using insight from the 4th Visitor Attractions Website Survey.Andy is joined by two contributors to the report:Simon Jones, Managing Director at NavigateSteve Mills, Director at Decision HouseThey break down what visitors expect from attraction websites, how digital behaviour is changing, and where operators should focus to improve conversion, visibility and trust.Key Topics Discussed:AI search and how visitors are using it without realisingMobile-first design and poor mobile performanceWebsite speed and...