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Podcast: Agbioscience
Episode: 408. Traction Ag’s Hannah Parsons on farmer-led fintech, driving yield through better decisions + partnerships with impact
Description: From partnerships and acquisitions to considerable growth in 2025, Traction Ag has had an incredible story to tell as innovators and entrepreneurs. Woven in the fabric of that story, though, is how that growth came to be: direct farmer relationships, focused on creating solutions that will ultimately drive their yield. This week, we are joined by Traction Ag’s COO, Hannah Parsons, to talk fintech for the farmer, making the barrier to entry accessible and what’s ahead for the company.  Highlights include:  Traction Ag’s tech stack and how the platform functions to specifical...