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Podcast: Scratch: CMO Interviews
Episode: How Brompton Built One of the Biggest Brands In Cycling
Description: In this episode of Scratch, Eric sits down with Chris Willingham, Chief Marketing Officer at Brompton Bicycle, to discuss the brand strategy behind Brompton’s global expansion. Chris shares how Brompton has grown from a distinctly 'British brand' into a global challenger across markets like China, Japan, the US, and Europe, and why international growth requires a clear point of view on what the brand stands for everywhere, not just what it sells.
They dig into how Brompton built a global brand platform designed to scale, including how the team grounded its positioning in both product truth an...