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Podcast: The Influence Factor by The Influencer Marketing Factory
Episode: How Crunchyroll Builds and Scales Global Fandom Communities w/ Siobhan Sullivan
Description: In this episode of The Influence Factor, Alessandro Bogliari speaks with Siobhan Sullivan, Director of Audience Development at Crunchyroll, to discuss the evolution of anime marketing and fandom culture. Siobhan shares how influencers, global communities, and in-person events shape today’s anime industry, while highlighting the power of co-creation and community-driven storytelling. She also explores how Crunchyroll connects with fans worldwide and what’s next for anime in the creator economy.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:25) - Introduction to Siobhan Sullivan(05:55) - Building Fandom in Anime(08:00) - Influencer Marketing and The Creator Economy(11:55) - In-Person Events and Community Engagement(15:55) - Anime’s Global Audience Reach(19:45) - The Future of Crunchyroll and Anime MarketingCheck out some of our previous episodes!Inside Etsy’s Creator Ecosystem w/ Monty MontaltoFrom Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy ParksAI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secr