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Podcast: Recipe for Greatness
Episode: From Jitters to Clarity: Building a Functional Coffee Brand That Actually Works | Unconform Founder Yusuf Amanullah
Description: We trace Yusuf’s path from schoolyard hustles to building a functional cold brew that swaps jitters for calm focus. The story spans painful caffeine experiments, tough retail lessons, and the mindset shift from making a product to selling one at a profit. Listen to the story of building Unconform• early ventures and the itch to build • caffeine overload as the spark for a solution • cold brew, adaptogens, and nootropics for a smoother hit • scrappy R&D, 31 iterations, and crowdfunding proof • timing, outreach, and landing Holland and Barrett • taking feedback, rebranding for shelf visibilityÂ