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Podcast: Relentless Health Value
Episode: EP430: Advice for Digital Health Vendors Selling to Employers, With Barbara Wachsman
Description: In Episode 430 of Relentless Health Value, host Stacey Richter discusses strategies for digital health vendors aiming to sell their solutions to employers with guest Barbara Waksman. The episode covers why targeting employers can be lucrative, along with Waksman's four key pieces of advice for entrepreneurs: ensuring there is a significant market need, offering truly differentiated products, understanding and navigating internal politics of employer organizations, and managing investor expectations. Emphasis is placed on aligning product development with actual market needs and planning for lengthy sales cycles. Examples of successful strategies include improving patient engagement and predictive analytics for...