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Podcast: Relentless Health Value
Episode: AEE13: Have You Ever Wondered How GoodRx Makes Money? With Ge Bai, PhD, CPA
Description: In this health care podcast, Ge Bai explains GoodRx's business model and how PBMs and pharmacies fit in to that business model. Here's the short version: GoodRx takes advantage of the dysfunction in the pharmacy supply chain. And while they help patients save money, their master plan only works because pharmacies would be charging cash pay patients too much in most circumstances. Why, you might ask? Well, one reason is the big PBMs have contracts with pharmacies that stipulate the PBM must get the best prices. So, any patient wandering in off the street without a PBM card is...