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Podcast: Relentless Health Value
Episode: EP228: How to Figure Out What Patients Really Want, With Julie Rish, PhD, From the Cleveland Clinic
Description: There's a great video of Steve Jobs responding to an audience question that is, at a minimum, let's just say strident. Jobs kind of ignores the aggressive nature of the query and offers a thoughtful response which is super relevant to health care. He says, "One of the things I've always found is that you've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to try to sell it." I don't know about you, but I find this quote...