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Podcast: Relentless Health Value
Episode: EP221: How to Get Dr. Google to Actually Help Clinicians and Their Patients, With Chris Cullmann of Guidemark Health
Description: "Dr. Google" has a bad rap in some health care circles. If you doubt my words, go on Instagram and do a search for "Doing battle with Dr. Google." But let me give you a tip: Pretending Dr. Google doesn't exist or telling patients to quit it with the internet—these are tactics that are always followed by #doomed. The best way to help your health care brand, organization, and clinicians and patients is to ensure that patients can find credible, accurate content on the internet, which they will be searching whether you like it or not. An...