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Podcast: Relentless Health Value
Episode: EP195: PEnTech Triple Play: Above the Brand, Patient Centricity, and the Schism Between Pharma and Start-ups
Description: Seth PainterSeth is a senior-level business development, sales, and marketing professional at IQVIA, a leading global provider of information, innovative technology solutions, and contract research services focused on using data and science to help health care clients find better solutions for their patients. Seth's background is unique, having sold for and to pharmaceutical companies in addition to having extensive hospital sales experience. As a health care and marketing expert who specializes in consumer insights, marketing effectiveness, and media innovation, Seth works with pharmaceutical, agency, and media organizations to provide targeting, optimization, and measurement for patient/health care...