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Podcast: Relentless Health Value
Episode: Inbetweenisode 9: Finding The Best Problem
Description: Â Stacey is co-president of Aventria Health Group, a marketing agency specializing in helping pharmaceutical, device and pharmacy clients gain access to patients by creating and leveraging partnerships with other health care organizations. For twenty years, Stacey has innovated better-coordinated health solutions benefiting all stakeholders, and most of all the patient. 00:00 What makes a problem an excellent problem. 00:45 Two Case Studies: The Luggage Conundrum & The Smart Phone Problem 02:12 "What the Hell is Water?" - David Foster Wallace 03:00 The problem with the iPhone - Kevin Ashton 04:30 Being able to ask, "Why doesn't this w...