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Podcast: Marketing Vanguard
Episode: Salesforce CMO, Ariel Kelman's 25-Year Playbook for Marketing at Scale
Description: In today’s tech-driven world, tech marketers cannot afford to lose sight of client trust. And yet, they do. On this episode of the Marketing Vanguard podcast, President and CMO of Salesforce, Ariel Kelman, reveals why customer success storytelling matters more than ever, how to ground AI in trusted first-party data, and the key strategies for balancing AI automation with human creativity. What You'll Learn:How to ground AI agents in customer data to drive measurable outcomes Why CMO leadership must pioneer AI adoption before mandating it across teams AI’s productivity paradox - why it enab...