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Podcast: Banking on Digital Growth
Episode: 476) How much AI traffic are FI websites getting, and is it worth optimizing for yet?
Description: In this episode, Ryan Harmon and I dig into a question we’re hearing more and more from banks and credit unions: how much AI traffic are financial institution websites actually getting and is it worth optimizing for yet?AI search is projected to overtake Google search within the next few years, and that shift comes with a major implication: the primary users of FI websites won’t just be humans anymore, they’ll be AI agents. The problem is, popular analytics tools like Google Analytics aren’t built to measure this kind of traffic. They’re designe...