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Podcast: REWORK
Episode: Give it a name
Description: Coming up with a product name doesn’t have to be complicated. In this episode, Jason Fried and David Heinemeier Hansson share when in the development process a name is chosen, how several of their products got their names, and why keeping things simple usually wins. They talk about what's worth considering and what's not worth a second thought.Key Takeaways00:10 – How Fizzy got its name and what it was almost called04:29 – No name ever checks every box10:25 – When an available domain influences the choice13:18 – The legal realities17:26 – What’s behind the name Omarchy (and how do you...