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Podcast: It's No Fluke
Episode: E310 Kacy Ray: Why Sports Partnerships are Drawing in New Audiences
Description: Kacy Ray is a Director of Sports and Brand Partnerships at Salesforce, where she leads high-impact collaborations across sports, media, and entertainment. She has partnered with some of the most recognizable names in sports and media, including the Indiana Fever, Golden State Warriors, San Francisco Giants, United Football League, Tottenham Hotspur, Fox Sports, and NBC to name a few.Her experience spans global brand campaigns, Olympic storytelling, athlete and celebrity partnerships, and multi-million-dollar media strategies that connect brand to demand across the funnel. Known for her data-driven approach, cultural fluency, and ability to navigate complex organizations, Kacy...