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Podcast: The Brand Marketing Show
Episode: One Platform, No Plan B: The Danger of Building Your Brand on Borrowed Land
Description: Stop and think for a moment about where your customers come from. Is it mostly Meta ads? Mostly Instagram? Have you built a following on TikTok that's driving a lot of your brand awareness? Now here's the uncomfortable question: If that channel disappeared tomorrow — not scaled back, not got more expensive, but actually disappeared — what would happen to your business? Could you survive it? Could you pivot? Or would you be scrambling to rebuild from scratch? Because here's the thing. This isn't a hypothetical. This isn't one of those "imagine if" thought experiments. This...