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Podcast: Startup To Scale
Episode: 250. How Vacation Rental Sampling Helps CPG Brands Reach High-Intent Consumers
Description: I sit down with Rachel Vigil, Founder of UpClose Marketing, to break down one of the most overlooked sampling channels for emerging CPG brands: vacation rentals and short-term stays.We talk about how placing products inside Airbnbs, mid-term rentals, and campgrounds allows brands to reach high-intent consumers in distraction-free environments without the high costs and chaos of festivals or in-store demos. Rachel shares which product categories perform best, how brands can collect real feedback and emails, and how this channel can support retail growth and long-term customer relationships.If you’re cu...