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Podcast: Power Producers Podcast
Episode: Why Total Cost of Risk Wins in a Softening Market - Part 2
Description: In this episode of Power Producer Shop Talk, host David Carothers delivers a masterclass on navigating the shift from a hard to a soft market, emphasizing that the time to prepare is now. With reinsurance renewals signaling a softening, David warns that the easy "price shopping" wins of the hard market are disappearing, and producers must pivot to value-based selling to displace incumbents who are now delivering good news (rate decreases).
David also breaks down the Total Cost of Risk (TCOR) conversation, explaining why it is the ultimate differentiator for accounts in the $100k-$250k premium range...