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Podcast: How to Scale a Business
Episode: How Kurt Elster Built a Shopify Empire and Turned One Platform into a $1M+ Agency
Description: In this episode of How to Scale a Business, host Hector Santiesteban sits down with Kurt Elster, the "unofficial mayor of Shopify," to uncover the secrets behind building a thriving e-commerce agency. Kurt shares his journey from a failed startup during the 2009 recession to becoming one of the most recognized Shopify experts in the world. He reveals the pivotal moments that transformed his business, including the power of specialization over being a generalist, the switch to fixed-price project pricing that eliminated client hesitation, and how he built recurring revenue streams to stabilize cash flow. Kurt also dives deep into...