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Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: #112: Why Agencies Lose Pitches | Robin & Stephen Boehler, Mercer Island Group
Description: Agencies obsess over the pitch. Clients obsess over whether you actually understand the business.
In this episode, Jason Harris sits down with Robin and Stephen Boehler, founders of Mercer Island Group and authors of It’s Not About You: Winning New Business in a Crowded Agency World, to unpack why most agencies lose new business before they even walk into the room—and what the winners do differently.
Key Takeaways:✅ Most clients can’t name agencies—your agency brand has to earn recognition✅ Strategy (not creative alone) is the biggest predictor of winning the business✅ “Prospect-friendl...