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Podcast: The Big Story
Episode: Weekend Listen: Do loyalty programs still pay off? Breaking down changes for Canadian consumers
Description: Enjoy this special feed drop of our sister show 'In This Economy?!'One of the original travel rewards programs in the Canadian market is getting a major rebrand.Air Miles, which has been around since 1992, will soon be called Blue Rewards, as owner BMO refreshes the brand to highlight that it’s about more than just travel. At the same time, a longtime Air Miles partner, Shell, is making a move of its own—joining the Scene+ program operated by Scotiabank.Host Mike Eppel speaks to Patrick Sojka, founder of RewardsCanada.ca whic...