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Podcast: The Art of Online Business
Episode: Will changing Facebook and Instagram ad copy erase my social proof?
Description: Ever wonder if you can tweak the copy on a Facebook or Instagram ad without killing all the likes and comments? Get the 48-Hour Ad Fix Audit A client asked me this exact question, so I explain what really happens when you change ad copy and why social proof usually resets. I share how to use organic Instagram posts as a workaround and the risks that come with disconnecting and relaunching ads. I also discuss why new ads inside an existing ad set sometimes get little to no spend and what to do when...