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Podcast: The Best Ever CRE Show
Episode: Why Paid Media Works for Capital Raising When Cold Traffic Fails with Richard McGurr
Description: Richard McGirr breaks down a detailed case study of a sponsored Best Ever webinar and how paid media can be used to responsibly scale capital raising. He explains why cold traffic struggles in high-trust investments, how sponsored webinars function as “rented” warm audiences, and why education-first positioning is critical when asking for six-figure commitments. Richard walks through the structure of the webinar, why capital protection and income resonated with investors, and how private real estate credit compares to equity in volatile markets. He also outlines his post-webinar follow-up systems, including rapid sales SLAs, email drips, and how long-tail conversions ulti...