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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 725 – Marketing B2b For Better Sales – 3 Things It Is & 3 Things It Is NOT?
Description: It was not too long ago that we had to get in our cars and go to store-to-store to find what we needed and the best deal. Amazon now does that for you and delivers it in a day or two.
Since we are consumers at heart, we all tend to have a consumer bias when it comes to marketing, but B2b sales and marketing are different altogether. It takes an understanding and perspective that matches what our clients and prospects need to make informed and profitable business decisions
I have had multiple customers come to me and ask...