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Podcast: The Business Ownership Podcast
Episode: How to Rebrand with Purpose - Jim Heininger
Description: What happens when your brand no longer fits your business? Rebranding isn’t just a logo refresh—it’s a business decision.In this episode of The Business Ownership Podcast I interviewed Jim Heininger. Jim Heininger is the Rebrand Man. He leads the efforts of The Rebranding Experts, which he founded in 2017, after 30 years of business and brand strategy experience for P&G, McDonald’s, Anheuser-Busch, and others. Rebranding Experts was purposefully designed to be the only agency with the comprehensive services necessary to rebrand organizations. It starts from a fundamentally different viewpoint than traditional branding firms that see...