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Podcast: Sports Cards Live
Episode: Is This Bull Market Different + Fanatics, PSA, and Power in the Hobby + Why Boxes Cost So Much
Description: Jason Masherah, President of Upper Deck, and moves from hobby momentum into the business mechanics behind what collectors are feeling right now.
We start with a straight question: how real is the US hockey card market, and where is the growth coming from? Jason explains why Upper Deck is focused on expanding hockey’s footprint in the United States, how the Certified Diamond Dealer ecosystem helps them measure shop health, and what changed since 2017 with programs designed to help stores upgrade, expand to multiple locations, and build stronger communities.
From there, we hit a fun CD...