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Podcast: The Smart Marketer Podcast
Episode: Episode 260: Creative Is the New Currency: Winning Smart Marketer Ad Strategies for 2026
Description: Episode 260: Creative Is the New Currency: Winning Smart Marketer Ad Strategies for 2026 Episode Description In this tactical episode, Molly Pittman breaks down everything you need to know to stay competitive in 2026, including why your creative could be costing you 50% more (or less). You'll learn the new campaign structures, targeting tactics, and why Smart Marketer Agency is moving away from media buyers and toward paid performance specialists. "If you have really bad creative that's not well thought out, you are haphazardly using AI, you are not thinking about foundational marketing principles, you could be...