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Podcast: The AI in Business Podcast
Episode: Fixing Shadow AI and Tool Sprawl in Enterprise Marketing - with Gillian Hinkle of Salesforce
Description: Today's guest is Gillian Hinkle, Senior Director of Growth & Digital Marketing for Heroku at Salesforce. Gillian brings extensive experience in enterprise growth strategy, digital operations, and the practical deployment of data and AI across complex marketing and revenue workflows. Gillian joins Emerj Editorial Director Matthew DeMello to explore how enterprise leaders can distinguish automation from true AI, design human-in-the-loop systems, and deploy generative and agentic tools responsibly inside real-world data environments. The conversation also examines how to reduce tool sprawl, strengthen data governance, and focus AI initiatives on high-impact workflows like lead qualification and customer service handoffs to drive m...