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Podcast: Keep Optimising
Episode: WhatsApp: Communities That Drive Real Customer Insight – Alice Brown, Seventh Wave Stories
Description: Alice Brown is the founder and narrative strategist at Seventh Wave Stories, where she helps brands connect to their customers throughout the customer journey.In this episode, returning guest Alice shares how she’s using WhatsApp communities to uncover powerful customer insight, build trust, and shape better marketing decisions—without turning WhatsApp into a sales channel.Dive in:[06:32] "Validating Recovery and Performance Messaging"[12:15] Building Engaged Communities on WhatsApp[15:42] "Understanding Customers' Deep Motivations"[20:52] "Successful WhatsApp Groups Explained"[22:14] Founders' Motivation and Team Dynamics[27:18] Successful WhatsApp Grou...