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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: AI21 Labs CMO Sharon Argov on navigating promise vs. reality with AI adoption
Description: With every board member and CEO demanding a generative AI strategy yesterday, how much of the conversation is about creating real business value versus simply not being left behind?
Agility requires more than just speed; it demands a fundamental shift in how we approach problem-solving and storytelling, especially when a technology like AI re-writes the rulebook.
Today, we're going to talk about the real tension that exists between the incredible promise of generative AI and the practical, often messy reality of enterprise adoption. We'll explore how to bridge the gap between deeply technical...