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Podcast: The Green Building Matters Podcast with Charlie Cichetti
Episode: Making Zero-Carbon Pencil (Without Killing the Pro Forma) with Fin MacDonald
Description: 🎙️ The Green Impact Report Quick take: Zero carbon isn't a tech problem anymore — it's a business model problem. Fin MacDonald breaks down how developers can hit LEED Platinum + Zero Carbon goals by shifting costs smartly, partnering creatively, and treating finance like an ally instead of a villain. 🎓 Meet Your Fellow Sustainability Champion Fin MacDonald is a newly minted LEED Fellow and zero-carbon strategist based in Ontario, Canada. He leads zero-carbon advisory work at Urban Equation (alongside Windmill Development Group), helping developers build the business case for high-performance buildings — and actually deliver them. 🌱 Breaking Ground on Better Building In this episode, Fin revolutioni...