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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP99: The Noopd Kid On The Block: Using POAS To Improve Paid Media Profitability
Description: Investment in marketing automation tools has been increasing rapidly. Did you know that 9 out of 10 marketers use more than one form of marketing automation software? According to Marketo 76% of companies that implement marketing automation generate a return on their investment within the first year.
Having recently talked at BrightonSEO, we invited Nick Huber, cofounder & CEO of Noopd, to discuss how AI tools help people make smarter campaign decisions. This episode is ideal for people working in ecommerce who don't yet have an advanced level of paid media knowledge and want to learn more