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Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: #113: Hershey’s CGO Stacy Taffet | Modernizing a Timeless Brand Without Losing the Magic
Description: For legacy brands, the hardest work isn’t necessarily making change—it’s choosing what to protect.
In this episode of Soul & Science, Jason Harris sits down with Stacy Taffet, Chief Growth Officer at The Hershey Company, to talk about what it takes to modernize a over 130-year-old brand portfolio while protecting the meaning people already love.Â
They also explore how Hershey thinks about snacking moments across candy, salty snacks, and better-for-you options. Plus the role of experimentation when measurement tools don’t capture long-term brand value. And Stacy breaks down a standout example: the Reese’s x...